Matthew Stone · Media kit

Hybrid athlete.
Built for brands.

Hybrid coach · HYROX Pro · PUMA ambassador. Race days and training, posted to 24K followers from South Africa.

Recent brand content
24K Instagram followers
1,690 Posts
10+ Years coaching
Pro HYROX division

Figures as of October 2026.

PUMA HYROX Red Bull Dis-Chem Living Fit PUMA HYROX Red Bull Dis-Chem Living Fit PUMA HYROX Red Bull Dis-Chem Living Fit

What he makes

01

Race day

Behind the scenes and on the course at HYROX events, including the World Championships in Stockholm and Cape Town.

02

Studio sessions

Training content shot in the gym: hybrid workouts, sled, row, run.

03

Product moments

Gear and fuel in use, in the training he already posts.

The feed

@matthewstone ↗
World Championships, Stockholm No one like me. I checked. Full send Saturdays FORMATelite Phase 2 You vs YOU Studio sessions

Roles and partners

Also

Coach and founder

FORMATelite His training programme. Phase 2 is live. The Social Runners The running community he founded. Men's Health SA Transform your workout routine with functional training ↗ Dis-Chem Living Fit A HYROX masterclass from SA Pro Matt Stone ↗ Lifestyle & Tech Fuel, train and conquer: prepping for HYROX ↗

Got a brief?

Mathewstone@trainwithmatt.co.za